Prompting made simple: Unlocking AI for SMEs
Date: Wednesday 22 October 2025
Time: 12:30 - 13:30
Prompt Power Hour
When you type a question or request into ChatGPT, Gemini, or Copilot… that’s called a prompt. And the way you ask makes all the difference.
Basic prompts often give you vague or generic answers. But with the right approach, prompts can unlock useful insights, clear strategies, and ready-to-use content that move your business forward.
That’s what this session is about. In just 60 minutes, we’ll show you how to go from simply “asking AI something” to using AI as a practical business tool.
What you'll learn:
You’ll discover how to:
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Guide AI clearly – so it gives you focused, relevant responses.
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Assign roles – get better answers by telling AI to “act like” a marketer, analyst, or coach.
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Ask for outcomes, not guesses – from social posts to project plans, learn how to get what you actually need.
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Apply the CRAFT framework – Context, Role, Action, Format, Tweak—a simple formula for better results.
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Prompt safely – how to get value without exposing private or sensitive business data.
Who should attend?
Small business owners, managers, and professionals who:
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Already use AI tools but aren’t sure they’re getting the most out of them.
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Want to cut through the hype and learn practical skills they can use straight away.
Why it matters:
Better prompts don’t just save time - they help you think smarter, plan faster, and get outputs you can actually use in your business.
Register now to secure your place and make sure your business is prepared for the UK’s late payment reforms.
This event is FREE to attend. It is hosted by Business Growth West Midlands in partnership with Steve Dunn,
Steve Dunn is a Birmingham-based business professional with over 15 years’ experience supporting SMEs across different sectors, including recruitment, business support, and software. He has helped local businesses access funding, understand support programmes, and put practical growth strategies in place.
With a background in digital marketing, Steve previously ran his own SEO consultancy and later worked in customer success within high-growth SaaS businesses. He holds an MBA from the Open University, a Diploma in Digital Marketing, and a Specialist Award in AI Marketing from The Chartered Institute of Marketing.
Since the launch of ChatGPT in 2022, Steve has focused on making AI understandable and useful for SMEs. Through webinars, workshops, and his AI for SMEs blogpost, he shares simple, practical ways business leaders can use AI tools to save time, improve productivity, and stay competitive.
